Always a ruckus time shooting with Keith Gerr and Patt Mosely from InFocus. Their brand was in need of imagery for all media channels, so we shot their entire product line with a new lighting standard that brought them to life. Then we did beautiful shots of key product styles for all advertising needs. The last part of this ongoing project was to build a database of lifestyle images that they would be able to use for years to come. After seeing hundreds of potential models, we cast 85 and set out to shoot various scenarios in studio for a week. It was a huge undertaking, took patience to keep all the talent organized, and on track. My favorite shot was taken when our crew flew down to San Diego and set up shop on top of a beautiful building for a night of watching hockey.
Art Director: Keith Gerr
Photographer: Brian Lincoln from Straub Collaborative
Stylist: Katie Barton from Straub Collaborative
Retouch and color lead: Russell Weyant from Straub Collaborative
